A parks department runs a focus group with twelve playground users and treats the notes as a statistically valid citywide survey. What limitation of focus groups does this miss?
Select an answer to reveal the explanation.
Short Explanation
Twelve people in a room give rich stories, not a citywide poll with fancy margins of error. Focus groups are qualitative samples—great for depth, weak as a census. Don’t dress them up as a full survey.
Full Explanation
Focus groups yield qualitative insight from a limited sample; they are not equivalent to statistically valid citywide surveys. Treating small-group notes as census-level evidence overstates their purpose. They remain useful elicitation tools within—not instead of—broader stakeholder analysis.