Parks booking analytics show a sharp drop in evening tennis reservations, but staff disagree about why. How should the Product Owner build customer insight?
Select an answer to reveal the explanation.
Short Explanation
Dashboards tell you the score; conversations tell you why the team is losing. You want both. A lonely chart or a single loud captain will send the backlog on a wild goose chase.
Full Explanation
Mixed-method insight is a core stakeholder and customer practice. Quantitative analytics surface what changed; qualitative interviews explain jobs, friction, and unmet demand. Either source alone is easy to misread—metrics without meaning, or anecdotes without scale. The Product Owner should use both to inform Product Backlog order rather than waiting for a slow annual survey.