A vacant-property inspection pilot failed because evidence showed landlords were not the users with the job to be done — neighborhood caseworkers were — and feature tweaks are not helping. What should the Product Owner do?
Select an answer to reveal the explanation.
Short Explanation
If the job belonged to caseworkers and the vision still talks to landlords, swapping buttons is rearranging chairs on the wrong porch. The problem diagnosis was wrong. Fix the vision, then the backlog can follow.
Full Explanation
When evidence falsifies the user-job assumption underneath a Product Vision, feature churn cannot rescue the product. The Product Owner should revise the vision so it names the real audience and outcome, then reorder the Product Backlog and Product Goal accordingly. That is adaptation at the strategy layer, not just the Sprint layer. Leaving a disproven vision in place guarantees more output against the wrong problem.