A library digital-card Product Vision is 'get a working card in the resident's hand the same day.' Marketing wants a social-feed feature that polls show people like but that does not advance same-day issuance. What should the Product Owner do?
Select an answer to reveal the explanation.
Short Explanation
Vision is a bouncer, not a suggestion box. A popular social feed can still be the wrong nightclub. If it does not move same-day cards into residents' hands, it waits — no matter how shiny the poll looks.
Full Explanation
Product Vision is a decision filter for what the product will and will not pursue. Attractive features can create value in the abstract and still dilute the stated citizen outcome. The Product Owner should say no, or keep the item far from the current Product Goal, until evidence shows it advances the vision. Treating popularity as an override produces a scattered Product Backlog.