Unrealized Value interviews for a municipal clinic-appointment product show non-users stay away because they do not trust how health data will be used. What should the Product Owner target next?
Select an answer to reveal the explanation.
Short Explanation
The people already booking are not the ones telling you why the waiting room is empty. Unrealized Value often lives with non-users, and here they named the door they will not walk through: trust. Fixing reminders for fans does not unlock the crowd that never showed up.
Full Explanation
Unrealized Value frequently sits in unmet needs and barriers of people who do not yet use the product. Trust fears among clinic non-users are a UV signal, so the next investment should be experiments that reduce that barrier and test whether non-users then book. More features for current users improve Current Value at best and leave the UV gap intact. A multi-year legal pause or relabeling trust as an A2I encryption backlog avoids the actual non-user problem the evidence named.