Leadership debates email templates and social posts for a boil-water notice but has not decided which facts occupants must know. What should come first in the communication strategy?
Select an answer to reveal the explanation.
Short Explanation
You cannot pick the megaphone before you know the message. First lock the must-know facts—then pick channels that can carry them.
Full Explanation
Communication strategy begins by determining what information audiences need to understand the situation and take protective action. Channel and format choices follow once content, accuracy, and required actions are clear. Skipping the information step produces polished but incomplete or inconsistent outreach.