During a chemical smell event, facilities texts daycare staff in the same building raw PSI readings and equipment jargon with no plain-language action. What communication principle is missing?
Select an answer to reveal the explanation.
Short Explanation
Parents and teachers need 'leave now' or 'stay put,' not a pressure-gauge lecture. Match the message to the audience—plain words and clear actions beat jargon.
Full Explanation
Effective risk communication fits content to the audience's role, knowledge, and decisions. Technical metrics without interpretation or required actions fail daycare caregivers who need shelter, evacuate, or avoid guidance. Strategy should define audience-specific plain-language messages rather than forwarding raw operational data.