A community rehab program wants to know whether an employer outreach campaign changed attitudes toward hiring people with disabilities. Which research approach best fits that question?
Select an answer to reveal the explanation.
Short Explanation
Want to know if minds moved? Ask with a survey, not vibes. A good attitude survey—especially before and after—beats one story or a victory lap with no numbers. It's basic research methods for outreach work.
Full Explanation
Survey research is a common method for gathering standardized attitude or opinion data from defined groups such as employers. Evaluating an outreach campaign's impact on hiring attitudes is well suited to survey methods, ideally with pre/post or comparison designs when feasible. Anecdotes and staff enthusiasm alone do not constitute adequate evaluation evidence.