A counselor pushes a client into an unsuitable night shift solely because it is convenient for the employer, overriding the client’s informed choice. What dual-customer problem does this create?

Dual-customer practice requires balancing employer staffing needs with the job seeker’s informed choice, preferences, and suitability. Prioritizing only employer convenience while coercing an unsuitable placement violates rehabilitation counseling ethics and weakens long-term retention. Counselors negotiate creative options that respect both parties when possible. Rebalancing means revisiting fit, schedule constraints, and consent rather than treating the worker as inventory.