A non-EU controller targets EU users and has no establishment in the Union. Subject to applicable exceptions, which obligation is characteristically linked to that territorial-scope situation?
Select an answer to reveal the explanation.
Short Explanation
If you sell into the neighbourhood without renting a local shop, privacy law often still wants a named local contact on the doorbell. That is the Article 27 representative idea for many non-EU controllers in scope. An FTC filing or a household label is not that doorbell.
Full Explanation
Article 27 requires controllers or processors not established in the Union that fall under Article 3(2) to designate a representative in the Union, subject to stated exceptions (for example certain occasional processing that excludes special categories/large-scale monitoring). Incorporation in every Member State is not mandated by Article 27. US agency registration and the household exemption do not satisfy the representative concept.