Analytics and advertising cookies on an EU-facing site fire on first page load before the visitor interacts with the consent banner. What is the compliance problem?
Select an answer to reveal the explanation.
Short Explanation
If the trackers already sprinted out the door before anyone tapped Accept, the banner is just decoration. Non-essential cookies wait for a real yes. Load the choice first—then the tags.
Full Explanation
Under the ePrivacy Directive's confidentiality-of-communications and terminal-equipment rules as applied with GDPR, storing or accessing non-essential information on a user's device typically requires prior consent. Setting analytics or advertising cookies before consent is obtained is a common violation pattern. Strictly necessary cookies for a service expressly requested by the user are treated differently, but marketing and many analytics cookies are not in that category by default.