A children's game website serves behavioural advertising based on play patterns and inferred interests of underage EU users. Which compliance posture is most appropriate?
Select an answer to reveal the explanation.
Short Explanation
Kids are not just small adults in the ad auction. European privacy thinking—and common sense—says behavioural targeting of children needs a much higher bar, often meaning do not do it. Treat underage profiles as a stop sign, not a segment to optimise.
Full Explanation
The GDPR requires specific protection for children's personal data, especially in information-society services and marketing contexts, and fairness principles weigh heavily against exploitative profiling. Behavioural advertising based on children's activity is widely treated as high-risk and often inappropriate. Controllers should apply heightened safeguards, prefer less intrusive models, and ensure any lawful basis and transparency meet the stricter expectations applicable to minors—not mere monetisation logic.