After a customer buys running shoes online and does not opt out of similar-product emails, the retailer also sells the address to unrelated travel brands for their own promotions, claiming the original soft opt-in covers everything. Which statement is correct?
Select an answer to reveal the explanation.
Short Explanation
Soft opt-in is a narrow hallway, not an airport. It usually covers your similar products to existing customers—not auctioning the inbox to every partner with a brochure. Stretching it into blanket partner spam breaks the scope.
Full Explanation
National soft-opt-in implementations derived from ePrivacy typically allow a trader to email its own similar products or services to existing customers who had a chance to refuse, subject to ongoing easy opt-out. That permission is purpose- and relationship-scoped. It does not automatically legitimise selling or sharing the address for unrelated third-party marketing. Controllers must obtain appropriate consent or another valid route before such partner promotions.