After the first cleanse, sponsors treat MDM as finished. How should the roadmap be framed instead?
Select an answer to reveal the explanation.
Short Explanation
A one-time scrub isn’t MDM—it’s spring cleaning. Plan continuous rule tuning, stewardship, and integration like a program that never really ends.
Full Explanation
MDM delivers lasting value as a continuous program: evolving match and survivorship rules, active stewardship, and sustained integration. Ending stewardship after first load, freezing rules forever, or annually swapping unmanaged extracts recreates the original chaos.