Two resident rows show 'Jon Smith' and 'John Smith' at the same address with the same phone number. What should matching capability primarily accomplish?
Select an answer to reveal the explanation.
Short Explanation
Jon and John at the same porch with the same phone are waving the same flag—matching exists to notice that wave even when the name string wobbles. Exact-only name equality leaves true twins on the floor; reckless last-name merges smash strangers together. Good match rules weigh evidence, not vanity spelling.
Full Explanation
MDM matching algorithms surface candidate duplicates when identifiers and attributes align strongly even if strings differ (nicknames, typos, abbreviations). Deterministic rules use exact or standardized key equality; probabilistic methods score weighted evidence across attributes. Neither extreme—demanding character-perfect names, or merging on surname alone—matches practitioner match design.