A street-reconstruction communication strategy names a bilingual liaison for neighborhood updates. Rumors about street closures begin spreading on social media. What should the team do?
Select an answer to reveal the explanation.
Short Explanation
When rumors fly, use the messenger you already planned—the bilingual liaison—not forty random posts. The communication strategy exists so the neighborhood hears one clear, trusted voice. Stick to the role and channels you set up.
Full Explanation
Planned communication roles and channels should be used when community issues arise. Activating the designated bilingual liaison aligns with the approved strategy. Uncoordinated personal posts, indefinite work stoppages for every rumor, or anonymous incomplete flyers undermine planned engagement.