A telecom's customer-support chatbot pilot cut average handle time in one market. The transformation team wants to build enterprise-wide momentum without triggering the reliability and cost risks of a full simultaneous rollout. Select the two actions that best reflect a scaling methodology that starts with short-term wins. (Select 2.) (Select TWO.)

Selecting the next market based on similarity to the pilot market increases the odds of repeating the win and builds a track record of incremental successes, while publicizing the pilot's measurable results internally turns that win into organizational momentum and support for continued funding — both are core mechanics of a short-term-wins scaling methodology. Expanding to every remaining market at once so the rollout finishes before the next budget cycle is the opposite of the intended approach, reintroducing the exact reliability and cost risk the team is explicitly trying to avoid by starting small. Delaying any further expansion until every market has identical customer demographics sets an unrealistic and unnecessary precondition, since markets rarely have identical demographics and waiting for that would stall expansion indefinitely rather than build on the win already achieved. Requiring the original pilot team to personally staff every future market's rollout ties all future expansion to the capacity of a single team, which doesn't scale and defeats the purpose of building toward a deployment other teams can eventually own. The operational check: short-term-wins methodologies sequence expansion deliberately and use visible, quantified results to build support, rather than rushing everywhere at once or over-constraining what counts as ready.