Seasonal lifeguard sourcing has always started in May. What should HR change, and how should success be judged?
Select an answer to reveal the explanation.
Short Explanation
College kids already have summer jobs by May. Start in winter at the schools, then count who actually shows up certified in June. Timing is strategy; spend-in-May is a habit.
Full Explanation
Timing of sourcing is part of recruitment strategy for seasonal occupations. Winter pipelines into high schools and colleges compete before candidates accept other offers, and yield—certified, available openers per source—is the monitoring metric, not advertising spend. Remaining on a May calendar, even with more budget, misses the labor-market window.