The building-permit Product Owner is told to make the app do everything the web and the permit counter already do. Counter staff handle complex multi-parcel cases; the web is strong at status lookup; residents want the app for photo uploads and inspection appointments. What should the Product Owner do?
Select an answer to reveal the explanation.
Short Explanation
The drive-through, the dining room, and the catering line are not supposed to be the same restaurant. Apps, websites, and permit counters win at different jobs. Name what each channel is for instead of cloning everything everywhere.
Full Explanation
Channel strategy requires a unique value proposition for each surface. The Product Owner should position the app, web, and in-person counter for the jobs each already does well rather than pursuing undifferentiated parity. Cloning, forced retirement, or letting channel supervisors take turns ordering the backlog all waste capacity and confuse residents. Explicit positioning lets the Product Backlog advance strategy instead of copying forms.