A building-permit form redesign looks cleaner, but an A/B test shows worse completion than the current flow. Marketing wants a full rollout for a modern look. What should the Product Owner do?
Select an answer to reveal the explanation.
Short Explanation
Pretty is not the same as finished. If fewer people complete the permit form, the new look just painted a longer line. Park the redesign until the numbers move the right way.
Full Explanation
Measured outcomes outrank subjective aesthetics when the product's purpose is completed citizen tasks. A/B evidence of worse completion is a signal to stop or adapt, not to scale a preferred look. Permanent dual designs add cost without a value hypothesis. Color-palette arguments do not invalidate outcome data.