The city merges its parks reservation app and its recreation-class registration app into one product, but conflicting old slogans still appear in stakeholder decks. What should the Product Owner do first?
Select an answer to reveal the explanation.
Short Explanation
Two apps became one product — that is one map, not two bumper stickers. Old slogans that point opposite directions just confuse staff and residents. Publish one vision, retire the contradictions, then order the backlog against that single story.
Full Explanation
A product merge without vision unification leaves two competing narratives inside one Product Backlog. The Product Owner maximizes value for the new parks-and-recreation product by stating one coherent vision and withdrawing slogans that no longer describe the intended citizen outcome. Separate Product Goals or separate teams for the old apps recreate the split the city just paid to remove. Brand campaigns can follow; they do not replace product direction.