Building-permit stakeholders cannot agree whether the product is for inspectors or for residents applying online, and the Product Backlog is growing in both directions. What should the Product Owner do first?

Conflicting primary audiences produce an incoherent Product Vision and an unorderable Product Backlog. The Product Owner should stop growing inventory until stakeholders can state who benefits and what outcome matters most. Secondary users can still be served, but they must sit inside one vision rather than as a second product pretending to share a backlog. Alignment first prevents expensive dual-track output that satisfies neither inspectors nor the public.