A city's 'digital transformation' slogan is being used as the Product Vision for a resident-services portal. What should the Product Owner put in a usable Product Vision?
Select an answer to reveal the explanation.
Short Explanation
'Digital transformation' is a bumper sticker, not a vision. A real vision names who you are helping and what gets better — fewer midnight trips to city hall, faster benefit decisions. If the audience and the outcome are missing, the team is just decorating a slogan.
Full Explanation
A compelling Product Vision identifies the intended users and the outcome change the product exists to create. Organizational slogans do not order a Product Backlog or help stakeholders make trade-offs. Naming audience and outcomes gives the Scrum Team a filter for what belongs. Platform lists and funded Gantts are solution or project artifacts, not vision content.