A parks recreation-booking Product Owner has run several Immediate Tactical experiments to lift midweek field utilization, the stated Intermediate Goal, and utilization has not moved. What should the Product Owner do next with leadership?
Select an answer to reveal the explanation.
Short Explanation
If every new play still leaves the field empty on Wednesday, maybe the game plan—not just the play-calling—is wrong. Tactics are supposed to serve an Intermediate Goal, and stubborn goals that never move deserve a hard look. Bring leadership the evidence and be willing to adapt the goal, not just shuffle experiments.
Full Explanation
Evidence-Based Management expects Immediate Tactical Goals to serve Intermediate Goals, which in turn serve a Strategic Goal. When several tactics fail to move the Intermediate Goal, continuing to swap only tactics is stubbornness, not empiricism. The Product Owner should inspect whether the Intermediate Goal itself is still the right bet and adapt it with leadership using the evidence. Replacing EBM with a story-point quota or hiding failure both destroy transparency.