A consultant configures Dynamics 365 Sales so account managers can see whether engagement with a strategic account is trending up or down, based on signals like email response times, meeting frequency, and sentiment across recent interactions. Which feature should the consultant enable to meet this specific need?
Select an answer to reveal the explanation.
Short Explanation
You want relationship analytics. It rolls up email response times, meeting frequency, and sentiment into one trend arrow for the account, so you can see if the relationship is warming up or cooling down.
Full Explanation
The feature you should enable is relationship analytics, also referred to as relationship health. It aggregates signals such as email response time, meeting cadence, and sentiment across an account or contact's interaction history into a single trend indicator, which is precisely the up-or-down engagement view the account managers are asking for. Predictive opportunity scoring is incorrect because it evaluates individual open opportunities for win likelihood; it does not track the health of the ongoing relationship with an account independent of a specific deal. Conversation intelligence is incorrect because it focuses on analyzing the content and dynamics of recorded calls, such as competitor mentions or talk ratios, rather than rolling up email and meeting cadence into an overall relationship trend. The segment builder in Sales Accelerator is incorrect because it is a work-queue and prioritization tool that routes records to sellers based on configured business rules; it does not analyze or report on the strength or direction of a relationship. Relationship analytics is the feature purpose-built for this trend-over-time view.