A continuity tabletop drills only technical failover of systems and never rehearses who drafts, approves, or sends stakeholder messages. What gap should leaders close?
Select an answer to reveal the explanation.
Short Explanation
Failover that works while the spokesperson freezes is only half a plan. Communication is a muscle—you have to rehearse who says what, when, and through which channel. Exercise the message path, not just the servers.
Full Explanation
Business continuity exercises that ignore communication leave approval bottlenecks, unclear spokespeople, and untested channels undiscovered until a real incident. Plans should rehearse drafting, review, multi-channel delivery, and audience segmentation under time pressure. Technical recovery without coordinated messaging still risks confusion among employees, customers, and regulators. Exercising communication strategy validates both content and process.