Meridian's finance team asks for a business case before approving budget for the loyalty-program fraud-detection initiative. The vendor's proposal promises "99% fraud detection" with no baseline comparison. What should the PM require before accepting this as a valid ROI justification?
Select an answer to reveal the explanation.
Short Explanation
A raw 99% claim means nothing without a baseline. You need current fraud losses and detection rate first, or the ROI case is just a marketing slide.
Full Explanation
A defensible ROI justification requires a measurable baseline against which improvement can be evaluated, because an isolated accuracy figure — however impressive-sounding — says nothing about business value without context. If Meridian doesn't already know its current fraud-loss dollar amount and current detection rate, 99% detection cannot be translated into an ROI figure finance can actually evaluate. A signed contract locking in the vendor's price for three years addresses vendor risk management, not ROI justification, and is a separate later negotiation concern. A commitment from the sponsor to hire two additional data scientists conflates staffing decisions with the business case; hiring commitments should follow from a validated need, not substitute for one. A guarantee that the model will never generate a false positive is an unrealistic and inappropriate ask — no fraud-detection model can guarantee zero false positives, and demanding that guarantee reflects a misunderstanding of how classification models perform rather than a sound ROI practice. This question tests the CPMAI Business Understanding task of evaluating ROI justifications: proposals must be interrogated for baseline comparability, not accepted on the strength of a headline accuracy number, which is a common vendor-hype pattern.
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