A user withdraws consent for analytics cookies, but the analytics scripts keep firing unchanged. What requirement is failing?
Select an answer to reveal the explanation.
Short Explanation
Hitting withdraw is supposed to actually stop the tracking—not leave the same scripts humming in the background. If the pixels keep firing, withdrawal was theatre. Make the off switch cut the power for real.
Full Explanation
Valid consent implies effective withdrawal. Continuing the same analytics processing after withdrawal means the controller is no longer relying on a valid consent basis for that processing and fails the practical effectiveness expected of withdrawal mechanisms. Technical and organisational measures must stop the consented processing when consent is withdrawn.