A person objects to use of their email for direct marketing. What is the GDPR-aligned outcome?
Select an answer to reveal the explanation.
Short Explanation
Say no to the marketing emails and the faucet should shut off—GDPR gives a strong objection right here. No 'but we have a coupon' workaround. Marketing stop means stop.
Full Explanation
Under Article 21, where personal data are processed for direct marketing, the data subject has the right to object at any time, and the data must no longer be processed for that purpose. Controllers should honour marketing objections without requiring notarised formalities or substituting unrelated incentives for cessation.