A compliance checklist treats postal leaflet campaigns and B2C promotional email as identical under GDPR alone, skipping ePrivacy channel rules. What correction is needed?
Select an answer to reveal the explanation.
Short Explanation
Paper mail and inbox spam are not twins under European rules. Email rides the ePrivacy track with tighter consent habits in many Member States, while GDPR still wraps the personal data. Check the channel, not just a generic GDPR checkbox.
Full Explanation
GDPR applies to personal data in marketing generally, but the ePrivacy Directive and national laws impose additional rules for electronic communications such as email, SMS, and cookies/terminal access. Soft-opt-in and prior-consent regimes for email often differ from postal marketing frameworks. Treating all channels as interchangeable under Art. 6 alone misses those overlays and can produce unlawful electronic campaigns.