A city MDM program wants operational KPIs that show whether matching and golden records are improving. Which metric set best fits that goal?
Select an answer to reveal the explanation.
Short Explanation
Think dashboard for the shop floor, not the gift shop. Duplicate rate, how long suspects sit in the queue, and whether golden records have the fields they need tell you if MDM is actually working.
Full Explanation
Operational MDM value is visible in duplicate reduction, match-queue aging, and golden-record completeness against required attributes. Headcount, tool brands, infrastructure trivia, and unrelated citizen-engagement metrics do not measure matching or master-record quality.