Nightly jobs keep cleansing bad ZIP codes, yet the source CRM continues generating the same errors. What should the DQ approach prioritize?
Select an answer to reveal the explanation.
Short Explanation
Mopping the floor every night while the pipe still leaks is exhausting and temporary. Fix the CRM behavior that creates bad ZIPs, not just the warehouse puddle. Root cause beats perpetual cleanup.
Full Explanation
Perpetual downstream cleansing without source correction recreates the same defects continuously. Root-cause analysis targets process and system causes so prevention reduces rework. Sustainable DQ management balances tactical cleansing with structural fixes at creation.