Before writing automated rules, a DQ analyst samples free-text 'issue type' fields and finds twenty synonyms for the same complaint. What practice does this illustrate?
Select an answer to reveal the explanation.
Short Explanation
Twenty ways to say 'pothole' is a goldmine if you look before you automate—and a mess if you freeze rules first. Explore the language people actually use, then design standards. Discovery before automation saves rework.
Full Explanation
Quality rule design should follow exploration that reveals how data actually behaves, including synonym sprawl in free text. Premature automation locks in incomplete assumptions about domains and codes. Sampling and profiling first produces rules that match real vocabulary and intended use.