Each operational application keeps its own conflicting copy of customer-of-record attributes. When governance can support it, what operational architecture preference is stronger?
Select an answer to reveal the explanation.
Short Explanation
Five apps with five ‘customer truths’ is five arguments waiting to happen. When stewardship is real, a shared master data service hands out the authoritative attributes so apps stop inventing their own copies.
Full Explanation
Operational architecture can reduce conflicting customer-of-record stores by providing shared master data services that applications consume under governance. Embedded unmanaged duplicates drive inconsistency and costly reconciliation. Shared masters are justified when ownership, quality rules, and access patterns are in place to sustain them.