Permit staff notice many residents start an online application but…

Question

Permit staff notice many residents start an online application but never finish. Which web-analyzer outcome best informs a redesign?

Accepted Answer

Funnel analysis that measures drop-off at each step of the online permit application — Funnels are the breadcrumb trail through a city form—where folks start, stall, and bail. Step-level drop-off shows which screen needs love, not just that 'traffic happened.' That is how a permit redesign gets evidence instead of guesses.

Answer

A single all-time page-view total for the home page with no step sequence

Answer

Sorting CSS file download counts as a proxy for form completion quality

Answer

Publishing raw beacon JSON to social media for open-data credit alone

Permit staff notice many residents start an online application but never finish. Which web-analyzer outcome best informs a redesign?

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