A city council plans zoning changes and wants mobility traces, 311 complaints, and census tables mashed together before voting. What Big Data benefit is the council primarily seeking?
Select an answer to reveal the explanation.
Short Explanation
Think of council as needing a wide-angle lens, not a selfie stick. Mobility, complaints, and census mashups let leaders see patterns before they redraw zones. That is strategic decision support—not a vanity metric board.
Full Explanation
Big Data’s commercial and civic value includes supporting strategic decisions with large, varied evidence rather than anecdotes or single KPIs. Zoning policy benefits when mobility, service requests, and demographic tables are analyzed together. Vanity metrics and process shortcuts do not substitute for multi-source evidence. The council’s ask is classic strategic decision support in a municipal setting.