A sales manager wants leads that originate from a specific marketing campaign to automatically enter a follow-up sequence in Sales Accelerator as soon as they arrive, while leads from all other sources continue to be worked manually by reps without any sequence. Which configuration accomplishes this?
Select an answer to reveal the explanation.
Short Explanation
The piece that makes this work is the segment, which is really just a saved filter that Sales Accelerator keeps checking against incoming records. Point that filter at whatever field identifies the campaign, hook the segment to the sequence, and from that point on any lead matching the filter slides into the sequence on its own, no rep involvement required. Everything that does not match the filter is simply left alone, which is exactly the split the manager wants between automated campaign follow-up and manual handling of everything else. It is easy to reach for something that sounds process-related, like a stage in the sales pipeline, but stages describe where a deal sits, not who gets auto-enrolled into a sequence, so that route goes nowhere. Same problem with a setting that just controls whether emails get tracked as activities; it has nothing to do with sequence membership. And obviously having a person manually add every single lead is not automation at all, it is just extra manual work wearing an automation costume.
Full Explanation
The correct answer is B. Sales Accelerator uses segments, which are saved filter definitions, to determine which records a sequence applies to; assigning a segment scoped to the campaign field to the sequence means any lead matching that filter is automatically enrolled the moment it meets the criteria, exactly as the manager wants for campaign leads while everything else stays untouched. Option A is incorrect because manually adding each lead defeats the goal of automatic enrollment and does not scale as campaign volume grows, requiring constant rep attention instead of a one-time configuration. Option C is incorrect because business process flow stages track where a record sits in a sales process; they do not control sequence membership, so moving a lead into a new stage would not enroll it in Sales Accelerator's follow-up sequence. Option D is incorrect because auto-capture governs whether inbound emails and appointments are automatically tracked as Dynamics 365 activities, which is unrelated to deciding which leads get placed into a sequence. Segments tied to filter logic are the mechanism built specifically for this kind of source-based, automatic sequence assignment.