After a customer withdraws marketing consent, a preference centre silently re-checks the consent box on the next login without a clear new affirmative action. How should that practice be treated?
Select an answer to reveal the explanation.
Short Explanation
Withdrawing consent should not feel like a revolving door that sneaks back open when you are not looking. Quietly re-ticking the box after someone said no is not real consent. Fresh consent needs a clear yes, and stopping must be as easy as starting.
Full Explanation
Consent must be a freely given, specific, informed, and unambiguous indication of wishes by a clear affirmative action. Withdrawal of consent must be as easy as giving it, and processing based on withdrawn consent must stop for that purpose. Silently re-checking a marketing preference after withdrawal does not constitute a valid new consent and undermines withdrawal.