A political campaign plans granular social-media targeting of EU voters and asks what soft-law source should shape its privacy compliance design beyond the GDPR text alone. Which choice best fits CIPP/E expectations?
Select an answer to reveal the explanation.
Short Explanation
When politics meets micro-targeting, the EDPB's social-media targeting guidance is the map you actually want on the wall. It sits beside the GDPR and ePrivacy rules—not instead of them. Soft law still steers how supervisors expect you to behave.
Full Explanation
The EDPB has issued guidelines addressing targeting of social media users, covering actors, targeting mechanisms, and risks to fairness and transparency. Political and issue-based campaigns that profile or micro-target EU users should use that guidance alongside GDPR principles, lawful-basis analysis, and ePrivacy constraints on tracking technologies. CIPP/E study emphasises awareness of EDPB opinions and guidelines as interpretive aids for compliance design.