A retailer's marketing platform sends weekly promotional emails but provides no working unsubscribe or opt-out mechanism in those messages. Which GDPR/ePrivacy-aligned statement is correct?
Select an answer to reveal the explanation.
Short Explanation
Marketing objection is not a suggestion box—it is a hard stop. If the email has no real unsubscribe, you are not honouring that right in practice. Give people a one-click exit and actually suppress them.
Full Explanation
Under the GDPR, data subjects may object to processing for direct marketing, including profiling related to such marketing, and that objection must be honoured. ePrivacy and national marketing rules likewise expect clear, easy opt-out in electronic marketing communications. Omitting a working unsubscribe fails operational compliance even if earlier consent existed, because ongoing marketing requires effective suppression when the person objects.